Kartik Aarya He filed for the protection of his identity rights after many such celebrities Abhishek BachchanAmitabh Bachchan Aishwarya Rai Bachchan, Sanu KumarKaran Johar, Salman KhanVivek Oberoi, Nagarjuna has been given the same. In the latest update on the complaint filed by Kartik, the Bombay High Court on Wednesday said it would direct the removal of online content that violates the actor’s personality rights, including unauthorized commercial use of his name and image on digital platforms. Justice Sharmila Deshmukh indicated that she would issue an appropriate order in this regard.According to the Bar and Bench, the observation came after Aaryan’s legal representative, senior advocate Birendra Saraf, reported several cases of alleged abuse. He pointed out that some content is not only scandalous, but also involves commercial exploitation, such as the sale of goods using the personality of the actor. “I desire that order which your ladyship has first considered, when I point it out to them, they will take it off. I don’t want them to do a suo motu survey or something. I will continue to report everything I know and they can remove it. He is a prominent actor, even his name has a brand. There are images being used to sell merchandise. There are videos created by artificial intelligence. Some of them are quite bad and some of them affect his personality. Some of them are scandalous,” said Saraf.
Considering these submissions, Justice Deshmukh replied that he would pass appropriate orders in favor of Aaryan.In his lawsuit, Aaryan has named several Indian and international e-commerce and social media platforms, along with unidentified “John Doe” entities, for allegedly misusing his persona online. The complaint alleges that his name, likeness and image have been used without permission in advertisements, merchandise and other digital formats, thereby violating his rights of publicity and privacy.The actress has sought a permanent injunction to prevent the defendant from using her photos, videos, voice or any other identifiable attributes for commercial purposes, including those created through artificial intelligence and deepfake technologies. It has also asked for directions to online intermediaries and authorities to remove such content and reveal the identity of those responsible.Apart from Saraf, advocates Ameet Naik and Madhu Gadodia appeared on behalf of Aaryan.
