Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, has become one of the faces. RihannaPride’s latest campaign. The 22-year-old appears in a series of promotional images celebrating LGBTQ+ identity and self-expression to mark Pride Month. The campaign features Wilson modeling boudoir outfits emblazoned with messages like “Proud,” “Queer” and “Love,” and has generated a lot of attention since its release online.According to Page Six, Wilson appears in solo images and group campaign photos alongside models and LGBTQ+ advocates including Laith Ashley, Ifeoma Bosah and Santi.
Vivian Wilson’s fashion profile is on the rise
Wilson’s latest appearance marks another high-profile collaboration with the Rihanna-founded label. She first appeared in the singer’s Valentine’s Day campaign earlier this year and has since become a recurring face of the brand. Reports also note that she fronted fashion brand Wildfang’s 2025 Pride campaign and made her New York Fashion Week debut last year.Its growing presence in fashion has coincided with public advocacy for transgender rights and LGBTQ+ issues. Wilson came out publicly as transgender in 2020 and has since emerged as one of the most visible young transgender people in the United States.
How was the campaign received?
The campaign generated massive engagement on social media within days of its launch. According to Daily Beirut, the Instagram post attracted tens of thousands of likes and hundreds of comments and reposts. Among those who reacted was actress and LGBTQ+ advocate Laverne Cox, who commented: “This is everything, especially now.”The campaign is an extension of the brand’s long history of celebrating diversity and inclusion. Wilson’s involvement brings another big name to an already closely watched annual campaign.
