the director Vignesh ShivanA recent release titled ‘Love Insurance Kompany (LIK)’ Pradeep Ranganathan and Krithi Shetty It was poorly received at the box office. The director recently shared a long note after its OTT release, saying that many people sent him messages saying that they enjoyed the film.
Vignesh Shivan speaks negative opinions
Vignesh Shivan took to his Instagram stories to share multiple messages he received from viewers who liked the film. He revealed that these messages made him think about what happened in his theater session. He believes that many people decided not to watch the film because of the negative reviews spread online. He further added that some films manage to survive the critics while others do not.“Many people have messaged me saying they missed out on the theaters because of the overwhelming negativity they saw online. Some films survive negative reviews; others don’t. For films that don’t have the support of their ecosystem, industry peers or influential voices, public perception can dramatically change their fate. Comments written to demonstrate intelligence or superiority often do more than criticize a film; they can discourage audiences from taking a chance and crush the dreams of ambitious filmmakers,” he said.
Vignesh Shivan is still hurt by the outcome of the film
Expressing his sadness over its poor performance at the box office, he admitted that he is yet to fully accept the film’s box office result. He found it painful that the narrative surrounding the film is changing so quickly after such a promising start.“I’m still not fully satisfied with LIK’s box office performance. What hurts the most is how quickly the narrative changed after a promising opening weekend. I really feel that a serious Tamil film that tried to be different, complete and original deserved a little more generosity from its audience,” he added.
A lesson Vignesh Shivan will remember
Vignesh Shivan also shared a line said by a famous director. The line was: “The success of the film is often determined by what surrounds it more than what is inside it.”Talking about ‘LIK’, the film got off to a great start in its opening weekend, collecting over 7 crores. However, he had a dip in form later and could only collect 43.07 crores at the end of day 43. The worldwide collection of the film is 60.67 crores.
