Shah Rukh Khan said his investment of 20 crores was huge, so he hesitated to buy KKR in IPL, says Lalit Modi: “Backed by mobile company, he advanced 5 million dollars” |
Today, the Indian Premier League (IPL) is among the most successful and followed sports leagues in the world. However, the tournament was still an idea taking shape in the mid-2000s, when its creator Lalit Modi he knew that cricket alone would not be enough to make him a mass entertainment phenomenon. IPL also attracted viewers…