Aishwarya RaiThe look of the song ‘Poovukkul Oodum’ from the 1998 Tamil film ‘Jeans’ continues to garner attention years after the film’s release. In the song, Aishwarya appeared with Prashanth and presented in various elaborate outfits. Each look was inspired by famous queens and royal figures from around the world, giving the song a strong fashion identity along with its music and visuals.
Aishwarya Rai’s Queen-Inspired Looks in ‘Jeans’
According to ABP Live, the outfits in ‘Poovukkul Oodum’ were derived from global royal references. However, the ‘Jeans’ garments are highly regarded by the designer Neeta Lullawho worked on Aishwarya Rai’s looks in the film. The song portrayed Aishwarya’s character, Madhumita, through looks inspired by queens around the world.The film came after Aishwarya won Miss World in 1994 and her acting debut in Mani Ratnam’s ‘Iruvar’ in 1997. She then appeared in S. Shankar’s ‘Jeans’ where she played Madhumita. The song became one of the most memorable moments of the film due to its scale, costume design and style.The costumes included references to Cleopatra of Egypt, Elizabeth I of England, Empress Wu Zetian of China, Nefertiti of Egypt and Queen Marie Antoinette of France.
Why ‘Poovukkul Oodum’ remains the talk of fashion
Aishwarya’s black and gold and plunging neckline outfit was drawn by Cleopatra. Her red dress, pearl necklace and crown reflected Queen Elizabeth I. Another look used a Chinese-style outfit with a dragon-embroidered cape as a nod to Empress Wu Zetian.The song also featured a black dress with a bold headpiece and collar inspired by Queen Nefertiti. A pink outfit with a powdered wig and rich accessories took cues from Queen Marie Antoinette.‘Jeans’ starred Prashanth and Aishwarya Rai in the lead roles. The film used grand set designs, international locations, and heavy depictions of songs, a style often associated with Shankar’s cinema. ‘Poovukkul Oodum’ became popular not only for its music but also for the way it put Aishwarya in a royal inspired look.Years later, the song continues to fuel debates about Aishwarya Rai’s on-screen style and the fashion legacy of ‘Jeans’.
