Neha SharmaBest known for her debut opposite Emraan Hashmi in the 2010 film ‘Crook’, she is at the center of a social media storm after users noticed that she runs a paid Instagram subscription service that charges followers Rs 299 per month for exclusive content. With around 10,000 subscribers already registered, the actor has generated an income of Rs 29 lakhs, and the reactions online have been widely divided.
Neha Sharma’s Instagram account
For Rs 299 per month, subscribers get access to members-only content on Sharma’s Instagram, including exclusive photos, behind-the-scenes moments and personal updates. So far, the Free Press Journal reports, the subscription page lists 562 stories, 8 posts and 23 reels, all locked behind the paywall. With 9,683 active subscribers, the total revenue of the service is around Rs 28.95 lakh. The exact nature of the content it shares with subscribers, however, is unknown.
The Internet reacts
The subscription model has sparked a heated debate online, with a section of users labeling it “OnlyFans Lite” and questioning why an actor working in a popular family whose father, Ajit Sharma, is a politician, would charge fans for content access. Others have criticized subscribers themselves for paying to view the content. Some, however, have defended Neha’s right to monetize her platform, arguing that it is a legitimate digital income stream with clear public demand.Reactions on X (formerly Twitter) ranged from outright disapproval to acceptance of resignation. Several users expressed disappointment, while others accepted the commercial logic behind the move.One person commented: “Shameful behaviour, no one should encourage such acts, India is probably the last place where this is encouraged. But things are changing unfortunately.” Another added: “It’s easy money for him. Plus there’s a demand for it. It’s sad, but it is what it is.” One comment read: “No, I didn’t expect this from him.”
Neha Sharma has not yet responded
The 38-year-old actor, who has appeared in films like ‘Kyaa Super Kool Hain Hum’, ‘Yamla Pagla Deewana 2’, ‘Tum Bin 2’ and ‘Mubarakan’, has not given any official statement or response to the ongoing controversy.
