There was a time when Bollywood influenced the way people dressed and styled. Whenever a movie became a hit or a TV show became popular, people were quick to copy the look of their favorite stars. A great example is when Anushka Sharma she wore a pastel lehenga at her wedding Virat Kohli In 2017, and soon brides all over India wanted the same look. But the filmmaker Karan Johar now he feels that things are very different. But filmmaker Karan Johar thinks things are very different now. He believes that nowadays people don’t want to dress like Bollywood stars anymore kareena kapoor Khan, Alia Bhattor Deepika Padukone. Instead, they want to create their own style and unique look, which is the biggest reason for this change.
Karan Johar says people don’t want to copy the style of celebrities anymore
In an appearance on The BarberShop with Shantanu, Karan spoke about the ever-increasing shift in his thinking about fashion and the influence of celebrities. She said: “Earlier, there was a gold standard that Bollywood wore. Now there’s a certain attitude about it too. People say, ‘Why should I wear this? Kareena has already worn it’ or ‘Alia Bhatt and Deepika Padukone have already worn it’. They don’t want to wear the same thing because they don’t want to look like someone copying a Bollywood star. Nobody wants to look like a version of a celebrity. Everyone is looking for individuality.”
Karan Johar explains why luxury fashion consumers want personalized experiences
Karan also talked about how it has changed the way luxury fashion shoppers think. “When people go to Manish Malhotra, they often say, ‘I don’t want to wear what X, Y or Z wears.’ Everyone wants individual treatment. They want tailored customer service. They want to feel special. Their mindset is, ‘We’re paying you, so what are you giving us that you’re not giving someone else?’ Now there is a huge demand for exclusivity and individual catering,” he shared.
Karan Johar’s views contrast with Manish Malhotra’s memories of Bollywood fashion
Interestingly, Manish Malhotra once painted a very different picture of how Bollywood fashion worked. In an interview with Mashable India, the famous designer took a trip down memory lane and talked about a time when celebrity-inspired fashion was something people actively chased. He recalled the huge frenzy after the release of ‘Dil To Pagal Hai’ and how the costumes of the film took the country by storm. “I remember when Dil To Pagal Hai released, people suggested I open my own shop because the outfits from the film had become so popular. Every tailor was copying those clothes. That’s when I realized I didn’t have my own label. When my designs were copied, I saw it as a sign that they connected with people,” she said.
