Varun Dhawan’s family entertainer ‘Hai Jawani Toh Ishq Hona Hai’ has made a strong start at the Indian box office, emerging as a clear winner among new releases this week.According to the first estimates at the box office, the film earned around 7.50 crores on its opening day in 9,081 shows. This brings the film’s 1st day gross performance to an estimated 9 crores, and the film earned an additional 2 crores from the international sectors, thus crossing the 10 crores worldwide gross mark to earn around 11 crores.
‘Hai Jawani Toh Ishq Hona Hai’ vs ‘band ‘
The strong opening has given a comfortable lead to Bobby Deol’s ‘Bandar’, which also hit theaters this weekend. The film earned Rs 50 lakh nett from 1,365 shows on the first day, taking the Indian gross to Rs 60 lakh.
‘Hai Jawani Toh Ishq Hona Hai’ vs ‘Paddy ‘
On the other hand, Ram Charan starrer ‘Peddi’ also had a wide release this weekend. The film, which was also released in Hindi, earned 3 crores on Friday. Hindi figures contributed to net collections of Rs 51 crore. The film, which had a multilingual release, earned Rs 47.20 crore from its Telugu release alone, while Tamil, Malayalam and Kannada contributed a total of Rs 80 lakh.
‘Hai Jawani Toh Ishq Hona Hai’ promotional strategy
According to trade reports, ‘Hai Jawani Toh Ishq Hona Hai’ had an aggressive promotional strategy before its release. The makers teamed up with a booking app to offer moviegoers a special First Day Offer, offering a flat 50 percent discount on Rs.200.While the scheme may have lowered the average ticket price, it is believed to have significantly increased footfall and helped drive occupancy at the nation’s theatres.
‘Hai Jawani Toh Ishq Hona Hai’ budget
The film’s Day 1 numbers are particularly encouraging as it has a production budget of Rs 50-55 crore. A strong opening day turnout can help generate positive word of mouth and boost the film’s theatrical run over the weekend.
‘Hai Jawani Toh Ishq Hona Hai’ will be David Dhawan’s last directorial
The film has added significance as it is the last directorial venture of veteran filmmaker David Dhawan, who announced his retirement after its release. Known for delivering several successful family entertainers over the decades, Dhawan will team up with his son Varun Dhawan for a latest collaboration.
‘Hai Jawani Toh Ishq Hona Hai’ Cast and Plot
Hai Jawani Toh Ishq Hona Hai stars Varun Dhawan as Jass and Mrunal Thakur Bani, a married couple whose five-year relationship begins to unravel due to differing priorities regarding career aspirations and family planning. The story takes a comical turn after their breakup when Jass travels abroad and develops a new romantic connection with a character played by Pooja Hegde.
‘Hai Jawani Toh Ishq Hona Hai’ Duration and Rating
2 hours and 16 minutes in duration and with a U/A certificate from the Central Board of Film Certification (CBFC).
