Karan Johar has ignited a conversation by pointing out that the film industry is increasingly dependent on PR tactics. Recently, he criticized the heavy use of paid promotions, reacting to a question that mentioned, among other things, actors. Janhvi Kapoor and Shanaya Kapoor. He warned against what he called “method marketing” and emphasized that artists should focus on their work rather than on their manufactured public image.
Karan Johar says Bollywood should stop doing PR
Speaking to The Week, the filmmaker said: “I think Bollywood should stop doing PR. It will be much better. They should let their achievement speak for itself, because unfortunately all PR is paid PR. If you want to say ‘You look beautiful’, just pay. If you want to say you’re the best actor on Earth, if you want to say you’re the best actor on Earth. Marketing or not is secondary. They should stop marketing themselves and let their work do the talking. I don’t mean the people you are talking about, I mean everyone in general. Because I think PR is going into overdrive mode. There is a certain way to do it. Advertising, marketing: these are very important categories of work and it should be treated in that specific way.”Johar also said, “Now everything is available at a price and that’s something that can be very disturbing because then you can’t gauge what’s being plugged in and what’s out now. Do people like it or do they pay to like it? I don’t know, I can’t tell half the time. It confuses me because sometimes I pay.”
Karan Johar shares an update on ‘Koffee With Karan Season 9’
On the professional front, Karan Johar reported on his popular talk show ‘Koffee With Karan’. ‘Rocky Aur Rani Kii Prem Kahaani’ director announced that season 9 will release around Diwali 2026.
