Desi girl goes ultra luxe! Bentley picks Priyanka Chopra as brand ambassador


British luxury car maker Bentley Motors has announced Priyanka Chopra Jonas as its new global brand ambassador. The announcement comes alongside a new campaign that will launch later this week. Shot by co-creative director Gregg Williams, the campaign takes a more personal and documentary-style approach. It depicts candid moments from Priyanka’s life and career, giving a glimpse into her creative process. Shot at Sony Studios in Los Angeles, the film features a subtle presence of the Bentley Continental GT, focusing on the brand’s craftsmanship and storytelling.

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The campaign also highlights the latest generation of the Bentley Continental GT, now in its fourth iteration. Positioned as a luxury grand tourer, it combines plug-in hybrid technology with a V8 engine. The top-spec Continental GT Speed ​​produces 772 hp and 1,000 Nm of torque, enabling it to accelerate from 0-100 km/h in around 3.2 seconds and a top speed of 335 km/h.

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Priyanka now joins Bentley’s growing list of global ambassadors, which also includes Gregg Williams and Mai Akuzawa. Known for her work in films, production, business and philanthropy, Priyanka brings nearly 25 years of global experience to the partnership. She is also a UNICEF Goodwill Ambassador and continues to use her platform for education and child welfare.Speaking about the collaboration, Priyanka highlighted Bentley’s attention to detail and creative philosophy, saying it aligned with her own approach to storytelling and performance. Bentley’s marketing leadership, on the other hand, noted that his personality and global perspective add authenticity to the more casual and conversational tone of the campaign.



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