BMW Group India recorded its highest first-quarter sales in 2026, delivering 4,567 cars, up 17 percent year-on-year, driven by demand for electric vehicles (EVs), long-wheelbase models and sports activity vehicles (SAVs). EVs remained central to growth, with the company maintaining over 70 percent share in India’s luxury EV segment and reporting 83 percent growth in sales. BMW and MINI together sold 1,185 electric vehicles in Q1, accounting for 26 percent of total volume. The company said that one in four cars sold in India is now electric. More than 80 percent of BMW Group India’s EV sales in Q1 2026 were driven by the iX1.Long-wheelbase models accounted for more than half of total sales, with volumes up 23 percent to 2,256 units. SAVs grew 38 percent year-on-year to 2,966 units, accounting for 65 percent of total sales. MINI recorded sales of 213 units in the first quarter, up 42 percent year-on-year, while BMW Motorrad sold 1,216 motorcycles, including models from the G 310 RR, S 1000 RR and GS range. The company expanded its EV ecosystem with initiatives such as destination charging, smart e-routing and charging concierge services. Consumers now have access to over 6,000 charging points across India. Its EV portfolio includes models like the BMW i7, iX, i5, iX1 long-wheelbase, MINI Countryman Electric, and electric two-wheelers CE 04 and CE 02.
BMW Group India plans to launch 27 new products across BMW, MINI and BMW Motorrad in 2026, including new generation models, facelifts and limited editions. Recent launches include the BMW M2 CS, BMW X3 30, BMW M 1000 R and MINI Cooper S Victory Edition, with eight more planned for the second quarter.The company currently operates 97 touch points across 40 cities and plans to add 19 outlets across 18 cities this year. It is also developing its Retail.NEXT format to integrate digital and physical retail experiences. BMW India Financial Services supported the sale, financing one in four BMW cars sold in Q1. It offers options like low monthly installments, assured buyback of up to 74%, flexible end-term plans and upgrade schemes. The company is also increasing customer engagement through initiatives such as BMW M Drift Academy, BMW Golf Cup, MINI Go-Kart Days and BMW GS Experience, as well as association with events including India Art Fair and Kochi Museums Biennale.Mr. Hardeep Singh Brar, President & CEO, BMW Group India said, “BMW Group India enters 2026 in a very strong position. We achieved our highest ever Q1 sales, registering solid double-digit growth despite macroeconomic and geopolitical headwinds. Our leadership in India’s luxury electric mobility also continues thanks to the immense trust our valued customers place in our electric offerings in terms of performance, EV ecosystem and technology. We are gearing up for a 2026 that will be marked by our most ambitious product offensive yet, with 4 already launched and 23 more to go. Maintaining this momentum in long-term success, our unwavering focus on customer experience, after-sales and brand connection will be taken to the next level. With every new car, we aim to delight our customers who enable this success story for BMW Group India.
