Maruti Suzuki has announced a limited-time price protection scheme for buyers of its entry-level cars, offering relief at a time when vehicle prices are under pressure from rising input costs. Under the move, customers booking Alto K10, S-Presso, Celerio or WagonR on or before June 14, 2026 will be protected from any price increase announced after their booking.Maruti Suzuki recently announced a price hike of up to Rs 30,000 across its model range from June 2026. However, customers booking these four small cars within the specified period will continue to benefit from the current prices, even if the delivery is later.According to the company, the scheme has been introduced to maintain affordability in the entry-level segment and help first-time car buyers. Apart from offering price protection, Maruti Suzuki is also promoting a new financing initiative called ‘Suhana Safar’, aimed at customers who may find it difficult to arrange a down payment immediately or commit to monthly loan installments.Developed in partnership with AU Small Finance Bank, the program combines recurring deposits with future vehicle loans. Under the scheme, consumers can deposit a fixed monthly amount, roughly equal to about 80 percent of the estimated EMI of their desired vehicle, into a recurring deposit account. The savings period can be between three to six months.After the recurring deposit is completed, the accumulated amount can be used as a down payment for a car loan from the same bank. Maruti Suzuki says this model allows customers to assess their ability to manage future EMI payments while balancing household expenses.The company revealed that the program has received a positive response since its launch last month. According to Maruti Suzuki, the initiative has already generated around 8,000 inquiries and over 1,700 bookings.
