Cricket star Virat Kohli He has been named India’s most valuable celebrity in the Fortune India-Interbrand Best Valuable Celebrities list. Kohli tops the rankings with a brand value of 3.542 billion Euros.The list, published by Fortune India in partnership with global brand consultancy Interbrand, measures the value of famous brands based on factors such as engagement, trust, belonging, distinctiveness and overall impact.The top 10 most valuable celebrities in the list are Virat Kohli, Shah Rukh KhanPriyanka Chopra Jonas, MS Dhoni, Ranveer SinghAkshay Kumar, Amitabh Bachchan, Sachin Tendulkar, Alia Bhatt and Allu Arjun.
Virat Kohli tops the rankings
According to the study, Kohli’s large social media following, strong connection with fans and consistent image as a high-performance athlete have helped make him the most famous brand in the country.The report also highlighted its focus on health and fitness-related endorsements, which has strengthened consumer trust in its brand.
Shah Rukh Khan and Priyanka Chopra follow
Bollywood superstar Shah Rukh Khan bagged the second spot with a brand value of Rs 3,017 crore.The study noted that Shah Rukh’s long association with brands, including a 25-year partnership with Hyundai, has made him one of India’s most trusted celebrity endorsers.Global icon Priyanka Chopra Jonas was ranked third with a brand value of Rs 2.507 crore. The report attributed his success to his work as an actor, entrepreneur, investor and producer, along with his growing international presence.
MS Dhoni, Ranveer Singh and Akshay Kumar in the top 10
Former Indian captain MS Dhoni is fourth in the list with a brand value of Rs 2.141 crore. Despite his retirement from international cricket, Dhoni remains one of the country’s most trusted celebrity endorsers.Actor Ranveer Singh is ranked fifth with a brand value of Rs 2,077 crore, while Akshay Kumar is ranked sixth with a brand value of Rs 2,064 crore. The report stated that despite the recent box office disappointments, Akshay remains highly trusted by the brand.Veteran superstar Amitabh Bachchan took the seventh spot with a brand value of Rs 1,933 crore.
Sachin Tendulkar, Alia Bhatt and Allu Arjun complete the list
Cricket legend Sachin Tendulkar is in eighth place with a brand value of 1.676 billion Euros. Years after its retirement, it remains one of the most famous brands in India.Alia Bhatt is the only woman in the top 10 apart from Priyanka Chopra. It is in ninth place with a brand value of 1,606 million euros.in the number 10 Allu Arjun is the one with a brand value of 1.522 crores. The Pushpa star scored high on fan engagement, affinity and brand distinctiveness, making it one of India’s most celebrated brands.
