Tamil farmer entertainer ‘Thaai Kizhavi’ has locked its OTT release window. After a huge theatrical run of 20 days, which saw a gross of over Rs. 72.18 crore worldwide, the Radhika Sarathkumar-starrer will move to the OTT platform on March 26. Backed by Sivakarthikeyan Productions, the film has been hailed for reviving the ‘village drama’ genre with a modern and progressive twist. Be it the hilarious banter of the three sons or Radhika’s whistle-worthy performance as Usilampatti’s matriarch, ‘Thaai Kizhavi’ is all set to be one of the most watched digital releases of the summer.
‘Thaai Kizhavi’ will be aired from March 26 onwards
The latest update is about the OTT release of the film, which has created a new excitement among fans. A report in The Indian Express suggests that JioHotstar has acquired the digital rights of “Thaai Kizhavi”. The film is expected to start rolling on March 26. After performing well in the theaters, there are high hopes that it will reach a wider audience through OTT platforms. Viewers who missed watching it on the big screen are now eager to watch it from the comfort of their homes.
‘Thaai Kizhavi’ story and Radhika Sarathkumar the performance of
Radhika, who has mesmerized fans for more than four decades, gave a wonderful and stunning performance in the film. She is portrayed as Pavunuthai, a spirited and courageous woman from Usilampatti in the Madurai district of Tamil Nadu. The film is a rural family entertainer with a social message directed by Sivakumar Murugesan. Although a few viewers felt that some aspects could have been improved, many appreciated her performance, especially in the climactic scenes that highlight the strength, independence and voice of women.
‘Thaai Kizhavi’ a box office success
Released in theaters on February 27, the film received positive reviews and performed well at the box office, earning around 75 million worldwide in 20 days. The film has an excellent supporting cast—Munishkanth, Singampuli, Bala Saravanan and others—who form the backbone of the film, relatable to the audience.