As concerns over AI-generated content continue to grow, more celebrities are turning to the courts to protect their privacy rights. the actor Varun Dhawan He is the latest celebrity to be guaranteed legal protection Delhi High Court granting temporary measures in a case involving the alleged misuse of his identity.According to the Bar and Bench, the court directed the removal of AI-generated deepfakes, unauthorized merchandise listings and other online content allegedly exploiting the actor’s name and likeness without his consent. In an order issued on May 29, Justice Jyoti Singh stated that Varun is entitled to legal protection against misuse of his personality rights.The court said that various websites and online platforms have allegedly used the actor’s name, voice, image and other distinctive features without permission. It also highlighted cases where AI-generated content depicted itself in objectionable and pornographic scenarios, raising concerns about the potential damage to its public image.To address the issue, the court stated: “The plaintiff has the right to be protected against the dissemination of pornographic content and AI-generated images that portray him in an inappropriate setting. Such inappropriate content harms and harms the reputation of the plaintiff and may mislead the public into believing that what is depicted may be true. Preserve.“In addition, the court ordered various websites, e-commerce platforms and social media intermediaries to use Varun Dhawan’s name, image, voice, signature or any other identifiable aspect of his personality without obtaining his consent for commercial or personal gain.The order also directed major tech companies, including Google, Meta and X, to release information related to users who are creating or distributing such content without permission. During the proceedings, Varun Dhawan’s lawyer, Senior Advocate Sandeep Sethi, argued that various platforms were allegedly using the actor’s identity to market and sell products without his consent.The ruling marks another significant step in the ongoing fight against AI-powered ID and the unauthorized commercial exploitation of celebrity identities in the digital age.
