Varun Dhawan has moved Delhi High Court seeking legal protection of her identity rights, becoming the latest celebrity to take a stand against the misuse of her identity in the digital world. With this move, he adds his name to the ever-growing list of public figures who have sought judicial intervention against the unauthorized use of their name, image and likeness online.
Delhi High Court indicates willingness to grant interim protection to Varun Dhawan
On Friday, the court said it was willing to grant interim protection to the actor after taking cognizance of concerns raised over the alleged misuse of his name, image, looks, voice and other personal characteristics on various online platforms. According to an India Today report, Varun has sought relief against known and unknown entities who are allegedly exploiting his identity without his permission.
Varun Dhawan joins a long list of celebrities fighting against misuse of digital identity
Varun’s decision to approach the court comes at a time when the menace of deepfalkeen, AI-generated content and fake endorsements is growing at an alarming pace. He is not alone in this fight, as several prominent figures have previously taken a similar legal path to preserve their identity. In recent years, for example, stars Salman KhanAishwarya Rai Bachchan, Kajol, Abhishek Bachchan, Vivek Oberoi and Allu Arjun all have gone to court to protect themselves against the unauthorized use of their names, images and voices.
The case highlights the growing need to protect personality rights in the digital age
The case is being seen as a reflection of a wider shift in India’s legal landscape, where courts are gradually waking up to the challenges posed by the digital age. As technology evolves rapidly and it becomes easier to misuse someone’s identity online, legal experts say strong protections for identity rights have become the need of the hour, both to curb commercial exploitation and to protect the fundamental right to privacy.
Varun Dhawan’s Next Movie ‘Hai Jawani Toh Ishq Hona Hai’
On the work front, Varun has his next film ‘Hai Jawani Toh Ishq Hona Hai’ underway, which also stars Pooja Hegde and Mrunal Thakur.
