Aishwarya Rai BachchanL’Oréal Paris’ latest promotional posters from the Cannes Film Festival caused quite a stir online, with fans expressing surprise and disappointment that the actress was not featured in the campaign images.Six ambassadors of the beauty brand appeared in the giant posters displayed at the Le Martinez Hotel, among them Alia Bhatt. However, many fans were quick to notice this Aishwaryawhich has represented the brand for more than two decades, was missing from the line-up.Soon after the show went online, social media platforms were flooded with reactions. Several fans questioned the fact that the actress, often referred to as the “Queen of Cannes,” was left out of promotional material despite her iconic association with the festival.One fan wrote: “Waiting for the queen of Cannes Aishwarya,” while another wrote, “Cannes is known for Aishwarya.”Another user blasted the brand and wrote: “The poster doesn’t feature a legend like Aishwarya, who made the beauty label popular across Asia, but highlights actresses who are just two days old!”
Branding calls Aishwarya Rai ‘living legend’
As the backlash grew, fans tagged the beauty brand directly on Instagram demanding an explanation.One fan wrote, “We don’t know the brand without Aishwarya. We still can’t forget Aish saying, ‘Cause I deserve it. She needs to go back!!!”In response to the growing chatter, the brand’s official Instagram account responded: “A living legend, and he knows exactly what to do with it.”In another response, the brand reassured fans by saying, “Year after year, after Cannes, it will never lose.”Aishwarya Rai Bachchan first attended the Cannes Film Festival in 2002 for the premiere of Devdas alongside Shah Rukh Khan and filmmaker Sanjay Leela Bhansali. She later became the global ambassador for the beauty giant in 2003 and has remained one of the biggest Indian faces at Cannes ever since.
