India’s association with the Cannes Film Festival, over the years, has come with a constant visual – Aishwarya Rai Bachchan Walking the red carpet at L’Oreal Paris. Since becoming the global ambassador of the beauty brand in 2004, the actress has been one of the most popular Indian faces at Cannes, having attended the festival more than 20 times.However, ahead of this year’s edition of the festival, fans were left confused and disappointed after the actor was conspicuously absent from the brand’s latest promotional campaign.
Fans question the absence Aishwarya Rai Bachchan Cannes video
On May 10, L’Oreal Paris shared a promotional video on Instagram featuring the iconic Hôtel Martinez dressed for the Cannes Film Festival.The video showed huge posters of actors associated with the brand being unfurled from the hotel terrace. They were among those mentioned Alia BhattViola Davis, Eva Longoria and Helen Mirren.In the caption of the post, “And… action! The most iconic facade of Cannes is taking on a festival look. @martinezhotel is officially dressed in L’Oréal Paris.”What immediately caught the attention of Indian fans, however, was the absence of Aishwarya Rai Bachchan.Soon after the video was posted, social media users flooded the comments section asking the brand why the actor did not appear in the campaign.A user commented, “Everyone in the comments is asking for Aishwarya Rai Bachchan. New faces may come but you can’t replace OG Aishwarya.”Another wrote: “Where is Aishwarya’s poster?”Another comment read: “What happened to L’Oréal? Did you forget how it promoted your brand in India?”Several fans also said that the Cannes campaign was incomplete without the actress, who has long been referred to as the “Queen of Cannes” by her admirers.
Alia Bhatt featured in the campaign amid backlash from fans
While many fans celebrated the appearance of Alia Bhatt in the international campaign, others questioned whether the brand was moving away from Aishwarya Rai Bachchan.Alia, who recently joined as the global ambassador for L’Oreal Paris, featured prominently in the campaign video.Some users also argued that the brand should not have prioritized new ambassadors over Aishwarya, given her decades-long association with the company and the film festival.So far, the brand has not made any statement regarding the backlash or the actor’s absence from the promotional material.
Aishwarya Rai Bachchan and Cannes: a long association
Over the years, Aishwarya Rai Bachchan has become one of India’s biggest attractions at the Cannes Film Festival.From her dramatic gowns to experimental beauty looks, the actress has consistently grabbed global attention with her appearances at the prestigious film festival.Her outings at Cannes have often sparked huge conversations online, with fans eagerly waiting to see her red carpet looks every year.Meanwhile, Alia Bhatt arrived at the French Riviera on Sunday morning and was spotted at the airport in a black outfit. It is not yet clear whether he will attend the opening ceremony of the festival scheduled for May 12 or not.
